Connected Thinking

ONLINE TO OFFLINE RETAIL STRATEGIES

Although the emergence of digital engagement within the retail world was prevalent before Covid, the pandemic has only been a catalyst for all brands to create a frictionless experience between online and offline journeys.

This bite size report shares with you our 6 top tips for approaching your multi-faceted consumer experience strategies.

Connected Thinking

Experiential – Pop up

As the popularity of pop-ups steadily increases, Seen Presents discuss how brands can make the most of these activation spaces to achieve their desired effect and engage their consumers in a meaningful way.

Connected Thinking

Social – always-on is broken

An always on social strategy is one that is derived from a brand’s perspective and not the user’s. Strong insights, social conversations, audience zeitgeist moments, and letting the consumer and influencer be part of the process are more important now than ever. Instead of being always on, we recommend being ‘always there.’